{"id":587,"date":"2025-11-30T13:59:40","date_gmt":"2025-11-30T13:59:40","guid":{"rendered":"http:\/\/www.andersson-recycling.com\/index.php\/2025\/11\/30\/durability-not-growth-will-define-ai-winners\/"},"modified":"2025-11-30T13:59:40","modified_gmt":"2025-11-30T13:59:40","slug":"durability-not-growth-will-define-ai-winners","status":"publish","type":"post","link":"http:\/\/www.andersson-recycling.com\/index.php\/2025\/11\/30\/durability-not-growth-will-define-ai-winners\/","title":{"rendered":"Durability (Not Growth) Will Define AI Winners"},"content":{"rendered":"<div>\n<p>Happy Thanksgiving to all who are celebrating! We\u2019re grateful for you all being part of GTMfund through our media platform, GTMnow <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\ude4f\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/1f64f.png\"><\/p>\n<p>There are many independent perspectives shared through content. We read a ton of them, and there\u2019s connective tissue between some that reveal a broader macro and message. This week, we\u2019re highlighting a few pieces from different leaders because, together, they reveal a deeper pattern emerging across AI.<\/p>\n<p>Across the ecosystem, a single truth is coming into focus:<\/p>\n<p>Most AI traction today is experimental, not durable.<strong><br \/><\/strong>And the market is beginning to price that reality in.<\/p>\n<p>Three independent perspectives were written, which are highlighted here: <\/p>\n<ul>\n<li>\n<p>Jamin Ball\u2019s ERR vs. ARR analysis<\/p>\n<\/li>\n<li>\n<p>Des Traynor\u2019s Four Horsemen<\/p>\n<\/li>\n<li>\n<p>Cassie Young\u2019s customer success renaissance <\/p>\n<\/li>\n<\/ul>\n<p>But together, they describe the same structural shift:<\/p>\n<p>We\u2019re entering an AI cycle defined not by adoption, but by retention.<br \/>Not by growth, but by durability.<\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 1456w\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:36095,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/176960758?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100-5.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!lj1s!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36fa0f20-c503-4498-babc-3a9ec5ee089e_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/%24s_!rrF5!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:9850,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/179475069?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100-1.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!rrF5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4bba75-b068-4517-9c68-ce70f5d49f16_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<p>We just wrapped up our last event of the year, so are looking at events for 2026 now.<\/p>\n<p>Whether it\u2019s an offsite, conference, or any other kind of event, <a href=\"https:\/\/boompop.com\/gtmfund\">BoomPop<\/a> makes event planning happen with end-to-end planning all in one place.<\/p>\n<p>They handle everything from venues to experiences, so you can focus on the delights of meeting in person, not the logistics.<\/p>\n<p>Being part of GTMnow, you\u2019re eligible for full-service event planning for just $99 per person (terms apply). Head to<a href=\"http:\/\/boompop.com\/gtmfund\"> boompop.com\/gtmfund<\/a> to explore seamless support for your events.<\/p>\n<div>\n<hr><\/div>\n<h2><strong>Jamin Ball (Clouded Judgement): <a href=\"https:\/\/cloudedjudgement.substack.com\/p\/clouded-judgement-32224-err-vs-arr\">ERR vs. ARR<\/a><\/strong><\/h2>\n<p>In his March 2024 <em>Clouded Judgement<\/em>, Jamin Ball surfaces one of the most important (and most uncomfortable) truths about AI revenue today: a significant portion of what startups call ARR is really ERR: Experimental Run-Rate Revenue. Many have since added to the narrative, including ourselves in <a href=\"https:\/\/thegtmnewsletter.substack.com\/p\/arr-vs-err-why-every-dollar-isnt?utm_source=publication-search\">this edition<\/a>.<\/p>\n<p>Classic SaaS ARR works because retention is predictable:<\/p>\n<ul>\n<li>\n<p>90\u201395% gross retention keeps customers for a decade.<\/p>\n<\/li>\n<li>\n<p>120%+ NRR compounds revenue.<\/p>\n<\/li>\n<li>\n<p>Investors can underwrite future cash flows with confidence.<\/p>\n<\/li>\n<\/ul>\n<p>In AI, three structural breaks are happening at once: <\/p>\n<p><strong>1. Annualizing without commitment.<br \/><\/strong>Teams are multiplying monthly usage by 12 and calling it ARR, even when the revenue doesn\u2019t behave like a contract.<\/p>\n<p><strong>2. Buyers are experimenting aggressively.<br \/><\/strong>They\u2019re testing multiple vendors in parallel. In many cases, the first tool used in a prototype is not the one running in production.<\/p>\n<p><strong>3. Early AI categories are commoditizing.<br \/><\/strong>Competition is exploding, prices are falling, and switching happens before companies can even measure churn.<\/p>\n<p>Often, AI companies are reporting growth that is neither predictable nor durable.<br \/>Gross retention will be the truth serum of this cycle.<\/p>\n<h2><strong>Des Traynor (Intercom): <a href=\"https:\/\/open.spotify.com\/episode\/2KwSsPfoU8nw1LNfkeJYq4?si=7cZGd5r9RPiixcPrfGeMHw&amp;t=3816&amp;_branch_match_id=1332068396371250255&amp;utm_source=copy-link&amp;utm_medium=sharing&amp;_branch_referrer=H4sIAAAAAAAAA8soKSkottLXLy7IL8lMq9TLyczL1g%2FKifCp8ivLqIxIsq8rSk1LLSrKzEuPTyrKLy9OLbJ1zijKz00FAPyThG46AAAA\">The Four Horsemen of AI<\/a><\/strong><\/h2>\n<p>If ERR explains why early traction is unstable, the <strong>Four Horsemen<\/strong> explain how to assess what\u2019s actually durable. In a Cheeky Pint podcast episode, Intercom\u2019s co-founder expressed that today\u2019s AI boom has created an illusion of traction. ARR is rising, logos look impressive, and rounds are getting bigger, but a large share of this revenue is experimental, not durable. Much of what\u2019s being counted as ARR is actually ERR (experimental run-rate): pilots, POCs, and opt-out trials funded by innovation budgets and AI FOMO.<\/p>\n<p>He introduces the Four Horsemen of AI &#8211; the filters that reveal whether traction is real:<\/p>\n<ol>\n<li>\n<p>Revenue backed by usage<\/p>\n<\/li>\n<li>\n<p>Usage tied to business impact<\/p>\n<\/li>\n<li>\n<p>Deep, differentiated AI<\/p>\n<\/li>\n<li>\n<p>Positive unit margins<\/p>\n<\/li>\n<\/ol>\n<p>The idea is that startups should have all four of these. But most AI companies meet only the illusion of the first horseman.<\/p>\n<p>The Four Horsemen reveal the gap between <em>reported growth<\/em> and <em>retained value.<\/em><\/p>\n<p>Revenue quality in AI is being redefined by durability, not velocity.<\/p>\n<h2><strong>Cassie Young (Primary Venture Partners): <a href=\"https:\/\/topline.beehiiv.com\/p\/tech-is-on-the-brink-of-a-gross-retention-apocalypse-a-customer-success-renaissance?utm_source=topline.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=tech-is-on-the-brink-of-a-gross-retention-apocalypse-a-customer-success-renaissance&amp;_bhlid=c391dd72d7793df68c156f1b1d08dbccaa432241\">Tech is on the brink of a gross retention apocalypse and a customer success renaissance<\/a><\/strong><\/h2>\n<p>If ERR exposes instability, and the Four Horsemen define what\u2019s durable, Cassie Young\u2019s writing explains how companies actually earn that durability.<\/p>\n<p>Her argument: The AI era is triggering a customer-success renaissance.<\/p>\n<p>Switching costs are collapsing, time-to-value is compressing, and organizations are buying AI faster than they understand it (and churning faster than anyone expected).<\/p>\n<p>In that environment, the winners aren\u2019t the companies with the best demos, they\u2019re the ones that operationalize value delivery.<\/p>\n<p>Cassie highlights the shifts already underway:<\/p>\n<ul>\n<li>\n<p>Compressing time to value<\/p>\n<\/li>\n<li>\n<p>Quantifying ROI weekly, not annually<\/p>\n<\/li>\n<li>\n<p>Integrating into critical workflows<\/p>\n<\/li>\n<li>\n<p>Building POC \u201cfactories\u201d to accelerate adoption<\/p>\n<\/li>\n<li>\n<p>Engineering for value delivery, not just value capture<\/p>\n<\/li>\n<\/ul>\n<p>Customer success is no longer a post-sale function. Rather, it\u2019s the operating system of durable AI companies.<\/p>\n<p>Durability becomes the moat.<\/p>\n<p>Put these three lenses together \u2013 ERR, the Four Horsemen, and the customer-success renaissance \u2013 and a unified market story emerges:<\/p>\n<ol>\n<li>\n<p><strong>AI\u2019s early traction is inflated by experimental revenue. <\/strong>ERR is driving growth numbers that won\u2019t survive the first renewal cycle.<\/p>\n<\/li>\n<li>\n<p><strong>The Four Horsemen are becoming the market\u2019s durability filter. <\/strong>Usage, business impact, differentiation, and margins separate experiments from enterprises.<\/p>\n<\/li>\n<li>\n<p><strong>Customer success is becoming the backbone of AI. <\/strong>Fast adoption is easy, and retained adoption is rare. Durability requires operationalized value delivery.<\/p>\n<\/li>\n<\/ol>\n<p>Across operators, investors, and founders, these signals converge on one conclusion:<\/p>\n<p>The winners of the AI decade won\u2019t be defined by how fast they grow, but by how long they can last.<\/p>\n<p>Always play the long game.<\/p>\n<div>\n<hr><\/div>\n<p class=\"button-wrapper\" data-attrs='{\"url\":\"https:\/\/thegtmnewsletter.substack.com\/p\/durability-not-growth-will-define?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share\",\"text\":\"Share\",\"action\":null,\"class\":null}' data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/p\/durability-not-growth-will-define?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share\"><span>Share<\/span><\/a><\/p>\n<p><em> Tag @GTMnow so we can see your newsletter takeaways and help amplify them.<\/em><\/p>\n<div>\n<hr><\/div>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:41282,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/169238206?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/2c151581-accc-472f-85f1-01ddf15c1368_1200x100-15.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!MTUk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c151581-accc-472f-85f1-01ddf15c1368_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.amazon.com\/Courageous-Marketing-Marketers-Playbook-Success\/dp\/B0DZQLTW45?maas=maas_adg_CEBBE918C42F57DDFD7B36EDC8B3870D_afap_abs&amp;ref_=aa_maas&amp;tag=maas\">Udi Ledergor, GTMfund LP and former CMO of Gong, dropped the first-ever Black Friday sale for his book Courageous Marketing<\/a> &#8211; written to help GTM leaders stop playing it safe and bring more boldness into B2B, and it\u2019s now available for $1.99 on Kindle and $9.99 in paperback for a limited time.<\/p>\n<p>Scott Barker is hosting a free interactive live, guided breathwork and visualization session on Dec 3rd. He\u2019s brought on a world-class mental performance coach to lead the session. You\u2019ll leave feeling more dialed in, peaceful, focused and ready to hit your goals. <a href=\"https:\/\/www.yourwake-upcall.com\/\">You can reserve your spot here<\/a>.<\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:44048,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/169238206?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100-15.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!v3jR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53399f97-57d7-4c02-b4a7-2aca25f348ae_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<blockquote>\n<p><a href=\"https:\/\/gtmnow.com\/bonus-episode-identifying-exceptional-people-gtm-frameworks-cristina-cordova\/\">The GTMnow Podcast Bonus: How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)<\/a><\/p>\n<\/blockquote>\n<p>Get a sneak preview <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7399488965310935041\/\">here<\/a>. For the full thing, listen on <a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/the-gtmnow-podcast-bonus-how-to-identify-exceptional\/id1369291464?i=1000738440309\">Apple<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/6b4hhOLFi6v0VJXhOJ8LnH?si=_Am3fqwdQ2ujr7SV-mKhrg\">Spotify<\/a>, <a href=\"https:\/\/youtu.be\/HhOBzo0AlOk\">YouTube<\/a> or wherever you get your podcasts by searching \u201cThe GTMnow Podcast.\u201d<\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:43182,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/169238206?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100-15.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!KMSE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77c405b7-6d7e-4360-b013-76e3d4bc97dd_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<p><strong><a href=\"http:\/\/linkedin.com\/feed\/update\/urn:li:activity:7399216462692802560\/\">Monk &#8211;<\/a><\/strong><a href=\"http:\/\/linkedin.com\/feed\/update\/urn:li:activity:7399216462692802560\/\"> launched Playbooks, a new workflow system that uses intelligent, adaptive workflows to help companies collect payments without the manual chase.<\/a> The feature tailors outreach by customer segment, handles AP questions automatically, and pauses when upsell or support needs surface, giving finance and post-sales teams a cleaner path from signed ARR to actual cash.<\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:39103,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/169238206?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100-15.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!R2b7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c62b4cc-f041-4dc6-8ecc-6a438f060f38_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<ol>\n<li>\n<p><a href=\"https:\/\/jobs.ashbyhq.com\/patch.io\/265e4a81-fb70-42cc-8254-39d209f76dc9?utm_source=jobs.gtmfund.com\">Senior Experiences Marketing Lead<\/a> at Patch <em>(San Francisco)<\/em><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/jobs.ashbyhq.com\/gorgias\/6e717dd9-0069-4646-96ca-45664e7bf83a?utm_source=jobs.gtmfund.com\">Enterprise Account Executive<\/a> at Gorgias <em>(Remote &#8211; London)<\/em><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/jobs.lever.co\/owner\/b25d10f4-88fb-4562-98df-aadb8bfb2d58?lever-source%5B%5D=jobs.gtmfund.com\">Senior Product Manager, Guest Experience<\/a> at Owner <em>(Remote &#8211; US or Canada)<\/em><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/ats.rippling.com\/trustlayer-inc\/jobs\/631b455f-1b8b-45b3-859c-32949afd6fac\">Business Development Representative (BDR)<\/a> at TrustLayer <em>(Tampa, FL)<\/em><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/ats.rippling.com\/closinglock\/jobs\/6ccefc0d-08db-4e9e-9460-f6a3ee9fe22b\">Account Executive, Mid-Market<\/a> at Closinglock <em>(Austin, TX)<\/em><\/p>\n<\/li>\n<\/ol>\n<p>See more top GTM jobs on the <a href=\"https:\/\/jobs.gtmfund.com\/jobs\">GTMfund Job Board<\/a>.<\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:37542,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/169238206?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100-15.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!18H2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fa6c5ea-cc1e-4fbb-8d4a-300e9b0758e3_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<p><em>Upcoming events you won\u2019t want to miss:<\/em><\/p>\n<ul>\n<li>\n<p>GTMfund 2026 schedule coming soon! <\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.spiralyze.com\/abovethefold\/\">Above the Fold<\/a> (for marketers): February 9-11, 2026 <em>(Fort Lauderdale, FL)<\/em><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/wynter.com\/spryng\">Spryng<\/a> (for marketers): March 24-26, 2026 <em>(Austin, TX)<\/em><\/p>\n<\/li>\n<\/ul>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/gtmnow.com\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 1456w\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1200\" height=\"100\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/aa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:100,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:41863,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/gtmnow.com\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/172216508?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/aa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100-13.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!kgpR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa080ed0-d47a-4a07-9ee4-808498a238e7_1200x100.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<p>Some GTMnow community (founder, operator, investor) love to close it out &#8211; we appreciate you. <\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannichen1\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 1456w\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"450\" height=\"153.4518828451883\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:326,&quot;width&quot;:956,&quot;resizeWidth&quot;:450,&quot;bytes&quot;:86984,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/www.linkedin.com\/in\/dannichen1\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/180192377?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!g0lS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F67fcfc0c-2b78-4b72-99bc-0de16646e45e_956x326.png 1456w\"><\/picture>\n<div><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2 is-viewable-img\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/andrewwarner_i-interviewed-this-guy-who-gets-paid-10k-%5B%E2%80%A6%5Dm=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_Uhttps:\/\/www.linkedin.com\/in\/ben-putano\/\" data-component-name=\"Image2ToDOM\"><\/p>\n<div class=\"image2-inset\"><picture class=\"lazyload\"><source type=\"image\/webp\" sizes=\"100vw\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 1456w\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"456\" height=\"448.0990099009901\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:794,&quot;width&quot;:808,&quot;resizeWidth&quot;:456,&quot;bytes&quot;:119538,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:&quot;https:\/\/www.linkedin.com\/posts\/andrewwarner_i-interviewed-this-guy-who-gets-paid-10k-[\u2026]m=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_Uhttps:\/\/www.linkedin.com\/in\/ben-putano\/&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/180192377?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" class=\"sizing-normal\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" data-src=\"https:\/\/gtmnow.com\/wp-content\/uploads\/1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png\" data-srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!aUhl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f68b62b-afc5-4f0b-a60f-59067650d5d9_808x794.png 1456w\"><\/picture>\n<div class=\"image-link-expand\">\n<div class=\"pencraft pc-display-flex pc-gap-8 pc-reset\"><button tabindex=\"0\" type=\"button\" class=\"pencraft pc-reset pencraft icon-container restack-image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-refresh-cw\"><path d=\"M3 12a9 9 0 0 1 9-9 9.75 9.75 0 0 1 6.74 2.74L21 8\"><\/path><path d=\"M21 3v5h-5\"><\/path><path d=\"M21 12a9 9 0 0 1-9 9 9.75 9.75 0 0 1-6.74-2.74L3 16\"><\/path><path d=\"M8 16H3v5\"><\/path><\/svg><\/button><button tabindex=\"0\" type=\"button\" class=\"pencraft pc-reset pencraft icon-container view-image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-maximize2 lucide-maximize-2\"><polyline points=\"15 3 21 3 21 9\"><\/polyline><polyline points=\"9 21 3 21 3 15\"><\/polyline><line x1=\"21\" x2=\"14\" y1=\"3\" y2=\"10\"><\/line><line x1=\"3\" x2=\"10\" y1=\"21\" y2=\"14\"><\/line><\/svg><\/button><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/a><\/figure>\n<\/p><\/div>\n<div>\n<hr><\/div>\n<p class=\"button-wrapper\" data-attrs='{\"url\":\"https:\/\/thegtmnewsletter.substack.com\/subscribe?\",\"text\":\"Subscribe now\",\"action\":null,\"class\":null}' data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/subscribe?\"><span>Subscribe now<\/span><\/a><\/p>\n<div>\n<hr><\/div>\n<h6>This newsletter was written and edited by <a href=\"https:\/\/www.linkedin.com\/in\/sophiebuonassisi\/\">Sophie Buonassisi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/maxaltschuler\/\">Max Altschuler<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/paulsirving\/\">Paul Irving<\/a>, and the <a href=\"https:\/\/www.gtmfund.com\/team\">GTMfund team<\/a> (not AI!). <\/h6>\n<\/p><\/div>\n<p>The post <a href=\"https:\/\/gtmnow.com\/durability-not-growth-will-define-ai-winners\/\">Durability (Not Growth) Will Define AI Winners<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Jamin Ball, Des Traynor, and Cassie Young are all pointing to.<br \/>\nThe post Durability (Not Growth) Will Define AI Winners appeared first on GTMnow.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-587","post","type-post","status-publish","format-standard","hentry","category-sales"],"_links":{"self":[{"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/posts\/587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/comments?post=587"}],"version-history":[{"count":0,"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/posts\/587\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/media?parent=587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/categories?post=587"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.andersson-recycling.com\/index.php\/wp-json\/wp\/v2\/tags?post=587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}